The Nonprofit’s Guide to Recruiting Volunteers on Social Media

Social media is one of the most powerful (and affordable) ways for recruiting volunteers. Whether its posting a live video on Instagram or growing your reach in a Facebook group, there are endless ways to connect to supporters online. Here’s a step-by-step guide to growing your audience, connecting your followers and finding like-minded volunteers.

Choose a Platform and Grow Your Audience

The first step in recruiting volunteers through social media is choosing the right platform. It’s best to choose just one or two social channels to focus your search. Trying to share your story across too many platforms can dilute your message. So, how do you choose the right ones? It all comes down to where your audience is, says Alicia Johnston at SproutSocial. You want to choose a platform where potential volunteers are already hanging out. MediaCause has a nice explainer to help you make this choice:
  • Facebook is a great option for news and entertainment, with a large emphasis on video and live streaming. It also sends more website traffic than any other social medium.
  • Twitter is better for generating conversation, and is also popular for live streaming.
  • Linkedin is best for sharing news and articles to a more professional audience.
  • Instagram is best for more visual content, but isn’t great at sending visitors to your website.